OPINION: If roses are red, can the economy be blue?

All eyes are on Sault Ste. Marie, nestled in the heart of the Great Lakes, as it charts a path toward a thriving Blue Economy.

Spearheaded by research efforts led by Dr. Jody-Lynn Rebek and Dr. Ahmed Aziz at Algoma University, a Blue Economy is a range of activities related to oceans, seas, and coastal areas that aim to promote economic growth, cultural involvement, and social well-being while ensuring environmental sustainability and harnessing the region's abundant freshwater resources.

The Blue Economy project has a diverse set of stakeholders in the Algoma region, including Indigenous communities, educators, students, scientists, researchers, and the city's largest employer, Algoma Steel. Simply put, the Blue Economy initiative aims to leverage the city's central location in the Great Lakes region to bolster economic development. This initiative prioritizes the responsible use of water resources, preserving the environment, and fostering a vibrant cultural scene. One of the priorities of this initiative is to address historical injustices and involve Indigenous communities in the stewardship of the land and water. Moreover, it seeks to combat water contamination, preserve freshwater resources, and understand the community's deep-rooted relationship with water. This strategy isn't just about economic growth; it's about building a sustainable and inclusive future.

This multifaceted approach entails various strategies, such as prioritizing education on Indigenous knowledge and taking meaningful steps toward Truth and Reconciliation. The project also focuses on mitigating water contamination while promoting freshwater preservation and development. Outdoor recreation activities like hiking, swimming, camping, birdwatching and fishing, which revolve around freshwater resources, are central to enhancing the quality of life for residents and attracting tourists.

Algoma Steel is a key player in this initiative. While its operations have historically contributed to water pollution, the company is actively transitioning to Green Steel production, which will reduce pollution in both air and water. The involvement of Algoma University students studying Business Administration has been instrumental in generating innovative recommendations for the Blue Economy. These recommendations include partnering with Algoma Steel to further green initiatives, establishing cultural and recreational centres, creating sustainable fishing opportunities, revitalizing waterfront areas, investing in freshwater marine technology, and collaborating with relevant government bodies for financial support.

Sault Ste. Marie's journey towards a Blue Economy is not just a vision; it's a roadmap to sustainable growth, cultural enrichment, and environmental stewardship. By acknowledging the importance of Indigenous knowledge and involving a diverse array of stakeholders, this initiative paves the way for a prosperous and inclusive future, all while safeguarding the region's invaluable freshwater resources.

Jordan Barone, BBA
Master of Business Administration (MBA) Candidate
Laurentian University

Victoria Dunham, BBA