Wondering what the future of Canadian local news looks like? You're looking at it right now, according to a new article published by Google.
Village Media CEO Jeff Elgie talks local journalism, being 'born digital', the future of local news, and what's in it for local advertisers, in a Q&A about local publishing's shift to digital.
The article on Canada's changing local journalism landscape marks out Village Media as being among the companies creating the country's 'newsrooms of the future', and appears on Think with Google, a digital marketing newsletter published by the internet giant.
"If you look at why someone might have advertised in the local newspaper, it’s because they wanted to connect with their local community, right? We tell advertisers that the same audience exists — they’re just online now," Elgie tells Google in the piece.
Village Media, which operates a growing list of news sites across Ontario, is the company behind SooToday.com, Baytoday.ca, GuelphToday.com, BarrieToday.com and TimminsToday.com, and digital partners with Sudbury.com, tbnewswatch.com and Manitoulin.ca