Happy Sephora Day! New store officially opens this morning

Grand opening of Station Mall store will include a complimentary gift with purchase

Sephora is coming soon to Station Mall.Stephanie Andrews for SooToday

Sephora is holding a grand opening today at its new location in the former Sears department store at Station Mall.

Staff with the new store will do a short presentation for media at 9:30 a.m., including a surprise followed by a ribbon cutting. The store will open to the public at 10 a.m.

The opening of the 53rd Sephora store in Ontario brings the total number of Sephora stores to 125 across Canada.

According to a release, “Sephora Station Mall offers a captivating beauty experience. Whether visitors are on the hunt for a particular beauty item or eager to discover, the store's expert Beauty Advisors are ready to welcome and serve the local community.”

Some visitors of the store will receive a special gift.

“To celebrate the grand opening, the first 100 Beauty Insiders will receive a complimentary Sephora Limited Edition beauty bag with any $100 in-store purchase, while supplies last,” the release said.

Stay tuned for a SooToday video of today's grand opening.

What's next?