They are a new, full-service creative studio you’ve probably never heard of, until now.
It is likely, however, that you’ve interacted with their work.
As a sub-division of Village Media, Accretive--a word defined as contributing growth or increasing profit--has been quietly telling stories for businesses in the Sault, Algoma region and beyond for nearly a year.
The creative studio was formed at the start of 2021 as an expansion project of Village Media’s original video production company, Village Electric. With a highly specialized team already in place at Village Media, a world-renowned reputation for online publishing and deep connections to local audiences, Accretive grew organically from the simple idea of intersecting creativity, strategy and technology to drive results for its partners.
“Accretive was formed during the pandemic at a time where it was hard for people to go out and connect with businesses,” said Accretive founder and Strategic Advisor, Jeff Elgie. “Especially at a local level, these in-person interactions were very valuable but the opportunity was stunted. Many businesses were eager to find solutions so our team got together and looked at the proven ways Village Media and SooToday have made meaningful impacts on businesses.
Our decades of combined experience and understanding of reaching local audiences has translated into measurable results for our partners whether that be brand lift, social media presence, web traffic, increasing profit and more.”
Accretive specializes in digital marketing, design, content marketing, public relations, video production and web development to offer full-service content creation. They believe that every brand, product or business has important stories to tell.
“The stories businesses tell are becoming increasingly important,” says Accretive Creative Director, Aja Fera. “Today’s audiences are different and are driven by the personal connections and engagements they make with brands. This can be through video, images, social media, the interaction they have with a website, written stories and partnerships within the community.
Who you are and what you represent as a brand is more important than ever. Communicating this to the right audience is essential. We do that.”
Accretive is digital focused, although they have knowledge and experience with traditional media as well. The business is streamlined and efficient by design with clients operating through a single point of contact, Client Strategist, Laura Disano. As an added bonus, Accretive’s integration with Village Media provides seamless access to Village’s ever-expanding network of local news sites.
“We pride ourselves on being upfront, collaborative, and providing real value and results for our clients,'' said Elgie. “And we understand that this looks different to each business - providing unique solutions is one of the best parts of our job. Our team stands behind the quality of our work, love what we do and value the deep relationships we build with our clients.”
Accretive works with clients across all industries. Learn more about how they can tell your brand story.
To get a behind-the-scenes look at what they do, follow the team on Facebook and LinkedIn.